Collaborative Writing

I work closely with you to develop your best ideas for a broad audience, determine relevant concepts for your book and related articles. I help you with research and storytelling, book proposal and book writing, and help you position your work to create a finished product that appeals to your target market.

The Meaning Revolution

Bringing together economics and business theory, communications and conflict resolution, family counseling and mindfulness mediation, Kofman argues in The Meaning Revolution that our most deep-seated, unspoken, and universal anxiety stems from our fear that our life is being wasted–that the end of life will overtake us when our song is still unsung.

The End of Epidemics

Written with global public health expert Dr. Jonathan Quick, The End of Epidemics not only describes the threats we face from viruses, but offers seven concrete sets of solutions. Shortlisted for Book of the Year (2018) by the Association for Science Education

Predictably Irrational, (Revised and Expanded Edition)

This New York Times bestseller made its author famous. Dan Ariely, a professor of behavioral economics at Duke University, describes how people behave irrationally in a predictable fashion. An “intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read” (Publisher’s Weekly)

The Upside of Irrationality

Another New York Times Bestseller for Dan Ariely, this 2010 book expands on Predictably Irrational by describing experiments that reveals such idiosyncrasies as the IKEA effect (if you build something, pride and sentimental attachment are likely to give you an inflated sense of its quality). “Self-deprecating humor, an enthusiasm for human eccentricities, and an affable and snappy style make this read an enriching and eye-opening pleasure” (Publisher’s Weekly).

The Why Axis

An international bestseller, this surprising 2013 book by two economists describes how incentives really work. With a forward by Freakonomics author Stephen Levitt.

The (Honest) Truth about Dishonesty

This New York Times bestseller examines the contradictory forces that drive us to cheat and keep us honest. The book was also a source for a fascinating 2015 documentary called “The Truth About Lies”. “An outstanding encapsulation of the good hearted and easygoing moral climate of the age” (David Brooks, NY Times)


This short book, based on Dan Ariely’s TED talk, investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap.

The Worm at the Core

This 2015 book explores how our unconscious fear of death drives our behavior. “This is an important, superbly readable and potentially life-changing book – if uncomfortable at times” (The Guardian)

The Innovator’s DNA

Based on a 2009 article I developed with the authors for the Harvard Business Review, this 2011 book identifies five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting. “One of the most interesting books on innovation to come along in a while” (Ottawa Business Journal)

Act like a Leader, Think like a Leader

Published in 2015, this practical management book by INSEAD professor Herminia Ibarra turns the usual “think first and then act” philosophy on its head by arguing that doing these three things will help you learn through action and will increase what she calls your outsight—the valuable external perspective you gain from direct experiences and experimentation. ““[One] of my favourite business books” (Andrew Hill, Financial Times)

Driven to Distraction at Work

This 2015 book by bestselling author and ADHD expert Dr. Edward Hallowell explores the underlying psychological dynamics driving distracted behavior at work, and offers empowering solutions.


In this 2015 book, CEO, former Saudi government official and philanthropist Amr Al-Dabbagh shares his leadership model to improve our lives and our world. With a foreword by Unilever CEO Paul Polman.




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